Saturday 5 March 2011

what I learned today - the core competence of the corporation

The diversified corporation is a large tree. The trunk and major limbs are core products, the small branches are business units, the leaves, flowers, and fruits are end products. The root system that provides nourishment, sustenance, and stability is the core competence

It is essential to make this distinction that between core competencies, core products, and end products because global competition is played by different rules and for different stakes at each level.

Senior management should spend a significant amount of time developing a corporate-wide strategic architecture that established objectives for competence building. A strategic architecture is a roadmap of the future that identifies which core competencies to build and their constituent technologies.


--


Regards,
Dohyoung Kim


No comments:

Post a Comment