Three components of creativity:
1. Expertise - knowledge
2. Creative thinking skills - approach to problem-solving
3. Motivation - especially, intrinsic ones
Way to increase team creativity:
0. Fostering creativity is in the hands of managers.
1. Match the right people with right assignments. You should know about the people and assignments.
2. Give people freedom concerning the means, but not necessarily the goals.
3. Allocated appropriate amount of time and resources for encouraging creativity.
4. Build and manage diverse teams. It might be costly, but it pays off.
5. Let people know that what they do matters
6. Avoid negativity bias (Yes, but ...)
7. Be open to information sharing and collaboration. Make people feel they are part of the whole thing.
Tools to generate insight:
1. Challenge your assumptions - ex. Porsche 911
2. Redefine your category - ex. Nike vs. Nintendo
3. Ladder benefits (features - benefits - values) - ex. Pampers
4. Love and hate comparison - ex. Apple
Today's quotation
"The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion." - Donald B. Calne, Professor Neurology, UBC
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